'Doctor Who' Drives TV Tweets

By R. Thomas Umstead
published

BBC America’s Doctor Who generated 27,000 Tweets last night to lead all shows for the day, according to Nielsen.

The iconic sci-fi series bested the 21,000 tweets generated by NBC’s Saturday Night Live, although the live late night series reached 740,000 unique Twitter audiences to Doctor Who’s 410,000, according to Nielsen’s daily Twitter Tv Ratings report.

Starz’s horror series Ash vs. Evil Dead, Hallmark Channel’s holiday movie Just In Time For Christmas, and SundanceTV’s The Returned followed closely behind, according to Nielsen.

CBS’ Florida vs. Alabama SEC Championship college football telecast drew 295,000 tweets reaching 5 million unique Twitter audiences to top all live sports telecasts on Saturday, said Nielsen.

R. Thomas Umstead
R. Thomas Umstead

R. Thomas Umstead serves as senior content producer, programming for Multichannel News, Broadcasting + Cable and Next TV. During his more than 30-year career as a print and online journalist, Umstead has written articles on a variety of subjects ranging from TV technology, marketing and sports production to content distribution and development. He has provided expert commentary on television issues and trends for such TV, print, radio and streaming outlets as Fox News, CNBC, the Today show, USA Today, The New York Times and National Public Radio. Umstead has also filmed, produced and edited more than 100 original video interviews, profiles and news reports featuring key cable television executives as well as entertainers and celebrity personalities.