Dominican Republic Doubles CNN Spending8/14/2006 9:03 AM Eastern
The Dominican Republic Tourism Board expanded its partnership with CNN Ad Sales and Turner Network Sales to increase exposure on CNN en Español, CNN International and CNN Headline News.
Fueling the expansion will be the Kick Start Your Morning with Robin Meade sweepstakes, which begins in September during Headline News morning show Robin & Co. TNS is providing the sweepstakes to cable affiliates in select markets. In each of the 22 U.S. markets where the promotion is running, the sweepstakes prize will be a trip for two to the Dominican Republic, including airfare and hotel accommodations.
“CNN networks reach viewers all around the globe, from Africa to the Americas,” Dominican Republic minister of tourism Felix Jimenez said. “That makes CNN the ideal vehicle to show the world the rich experience that the Dominican Republic offers tourists.”
In order to target high-income, frequent travelers in Latin America, the board will sponsor a series of vignettes on CNN en Español and air commercials throughout the network’s primetime news programming. The board will also sponsor Larry King Live on CNNI.