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E! Names New Marketing Head

12/17/2004 4:43 AM Eastern

E! Networks has recruited a veteran of The WB Television Network as its new senior vice president of marketing, officials said Friday.

Suzanne Kolb was most recently executive VP of marketing for The WB, where she oversaw the network’s media planning, print advertising, integrated marketing, affiliate marketing and Kids’ WB marketing.

E! CEO Ted Harbert, a former ABC Entertainment chairman, knows Kolb from her days at Grey Entertainment Inc. She worked on the ABC account for Grey, rising through the ranks there after starting on ABC’s movie, miniseries, special and theatrical accounts. By the time she left the agency, Kolb was VP of group management and was supervisor for ABC primetime, kids’ programming and late-night.

“It’s a personal thrill to be working with Suzanne again,” Harbert said in a prepared statement. “Her work for me on the ABC account was truly extraordinary, and I’m confident that she’ll use her unique combination marketing skills to take E! Networks to the next level.”

In her new job, which starts Jan. 18, Kolb will head up creative services, advertising, strategic-brand partnerships, on-air promotions and online marketing and promotions for E! Entertainment Television, Style and E! Online (www.eonline.com).

Kolb fills the slot left vacant when Gavin Harvey left E! earlier this year to become president of Outdoor Life Network

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