EquiTrend: Discovery No. 1, Again6/22/2005 9:47 AM Eastern
&?xml:namespace prefix = o ns = "urn:schemas-microsoft-com:office:office" />&o:p>Discovery Channel has again garnered the top ranking for television and media brands worldwide, according to Harris Interactive’s annual Spring 2005 EquiTrend Brand Study, the programmer said in a statement.
For the 13th consecutive year, Discovery said, consumers picked the network as the No 1 television-network brand in overall quality. Survey respondents also ranked it as the No. 1 media brand in overall quality for the ninth consecutive year.Discovery Channel sister networks TLC and Discovery Times Channel also made the EquiTrends list of top five media and TV brands, according to the network’s statement. Overall, 10 Discovery networks made the Top 25 TV brands listing, and eight placed among the Top 25 Media Brands. Separately, the 2005 Roper Reports Worldwide study — a syndicated survey that measures 48 globally distributed brands by familiarity, likeability and other consumer-rated attributes — ranked Discovery Channel as the number one media brand and the most-watched network in the world, the channel said. &/o:p>