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ESPN International Renews with NBA

1/10/2005 8:31 AM Eastern

ESPN International and the National Basketball Association said Monday that they have reached a multiyear renewal of their television-rights agreement.

The programmer and the league have worked together since 1990.

Under terms of the pact, ESPN International will televise up to 51 live NBA games per season, including regular-season and playoffs, to Latin America, the Caribbean, the Middle East, Africa and the Pacific Rim.

ESPN International also gained the rights to air up to 19 Women’s NBA matchups, as well as supporting programs such as NBA Action, WNBA Action and ESPN’s NBA Shootaround.

“ESPN and the NBA are two of the world’s great sports brands, and I am delighted that we will continue our international relationship for a 15th consecutive season and beyond,” ESPN International managing director Russell Wolff said in a prepared statement.

“I am pleased that ESPN International can play a part in bringing NBA programming to fans all over the world, while helping to grow both of our global brands,” he added.

NBA senior vice president, international television and marketing partnerships Scott Levy added, “Over the years, ESPN International and the NBA have grown significantly, and so has the value of our partnership. Our agreement is representative of the global demand for our games and programming as we continue to bring the NBA to fans around the world.”

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