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ESPN Ups Campbell

3/09/2004 7:58 AM Eastern

ESPN has promoted Heather Campbell to vice president, brand management and synergy, the network announced Tuesday.

Campbell had been manager, synergy.

In her new role, she will be responsible for the direction and relationship management of the ESPN Zones business, as well as the ESPN Club and project management of all of ESPN's initiatives within sister company Walt Disney Parks and Resorts.

Campbell will also continue to direct and oversee all synergy efforts at ESPN.

She reports to senior VP of marketing Lee Ann Daly.

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