ESPN's Sugar Bowl Ratings Up SlightlyThrough Three Games, Overall BCS Viewership Ahead 9% 1/03/2013 12:33 PM Eastern
That was up 4% over last January's game. The Jan. 2 telecast was also up a tenth in household coverage rating to a 7.2.
Through the first three Bowl Championship Series games, ESPN has averaged 12.5 million total viewers, up 9% over last year. ESPN airs the Tostitos Fiesta Bowl Thursday at 8:30 p.m.