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Fernlea to Plant TWC Customized Ads

7/07/2005 3:19 AM Eastern

Fernlea Flowers Ltd. this fall will become the first advertiser to take advantage of The Weather Channel’s ad-customization tools.

The longtime TWC advertiser will offer a “Fall Flower,” and the product will vary in each part of the country based on its ability to thrive under local conditions.

The network said advertisements for Icicle Pansies will be seen by viewers in northern states, while spots for Flamenco Pansies and Big Pansies will be offered to viewers in more Southern locations.

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