Final Super Bowl XLVIII Tally: 112.2M ViewersFinal Live +Same-Day Measure Boosts U.S. Record Audience 2/04/2014 7:03 PM Eastern
Seattle still destroyed Denver 43-8, but the final tally for Super Bowl XLVIII grew on Tuesday.
Nielsen issued final live + same day national ratings for the NFL championship contest and both the household rating and average audience figures rose compared to the time zone-adjusted fast nationals released on Monday.
Adding to what was already the largest T.V. viewership in U.S. history, the average audience for the game reached 112.2 million viewers, up from 111.5 million. The household rating for Super Bowl XLVIII now stands at 46.7, up from a 46.4 based on fast nationals issued Monday. As such, Super Bowl XLVIII now ranks alone as seventh-highest-rated Super Bowl ever; it had been tied for seventh best. The 69 share reported yesterday is unchanged.
Fox noted that it’s not uncommon for the final national figures to deviate from the fast national by roughly 1%. In most cases, the difference is negligible, but with an audience the size of the Super Bowl, the adjustment can result in significant upticks.