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Ford Rides Fox Sports en Español

5/13/2004 6:26 AM Eastern

Fox Sports en Español has built a custom-designed business segment for Ford Motor Co. that is currently being featured during its nightly sports-news program, Diario Fox Sports.

The automaker is trying to promote its new Spanish-language Web site (www.ford.com/go/minegocio), Mi Negocio (My Business).

“Ford has demonstrated its commitment to reach one of the fastest-growing consumer markets in the United States by investing in media that are programmed to reach the demos it is targeting,” Fox Sports en Español senior vice president of advertising sales Tom Maney said in a prepared statement.

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