Content

'Fox and Friends' Grows among Viewers, Demo with Hasselback's Arrival

During First Four Weeks, FNC's Morning Show Scores Double-Digit Gains Versus Q3 Performance 10/15/2013 2:29 PM Eastern

 

Evidently, Elisabeth Hasselback has brought some viewers to Fox News Channel’s  morning show.

During the first month since Hasselback, the former co-host of ABC’s The View, joined Fox and Friends, the show has scored double-digit gains in both viewers and among the 25-to-54 set compared to the show’s third-quarter performance before her arrival.

Weekdays from Sept. 16 through Oct. 11, Fox and Friends garnered just under 1.23 million viewers, 16% more than the 1.06 million who watched the 6 a.m. to  9 a.m. show on average from July 1 through Sept. 13, according to Nielsen data.

Among the so-called news demo, Fox and Friends with Hasselback on board averaged 289,000 adults 25 to 54 over the past four weeks, a 22% gain from the 236,000 from the aforementioned span, according to Nielsen.

March