Fox Deportes Sets Hispanic Heritage Campaign

Fox Deportes will celebrate Hispanic Heritage Month with a marketing campaign profiling Hispanic athletes representing a variety of sports, said the network officials.

Beginning this month and running through the end of the year, the network’s first ever campaign showcases athletes in a series of vignettes that will run across all Fox Deportes programming.

The campaign includes World Boxing Champion and Hall of Famer Oscar De La Hoya; U.S. Men’s National Team and LA Galaxy star Omar Gonzalez; Kentucky Derby winner on California Chrome, jockey Victor Espinoza; NFL rising stars Gavin Escobar of the Dallas Cowboys and Mychal Rivera of the Oakland Raiders (pictured); and UFC lightweight champion Anthony Pettis and number-one contender Gilbert Melendez, coaches of the new season of The Ultimate Fighter: A Champion Will Be Crowned.

 “FOX Deportes is thrilled to launch this campaign,” said Carlos Sanchez, Executive Vice President and General Manager in a statement. “The project gives us the opportunity to honor Hispanic athletes who really try to make a difference, and collaborate with our partners to celebrate our community.” 

R. Thomas Umstead

R. Thomas Umstead serves as senior content producer, programming for Multichannel News, Broadcasting + Cable and Next TV. During his more than 30-year career as a print and online journalist, Umstead has written articles on a variety of subjects ranging from TV technology, marketing and sports production to content distribution and development. He has provided expert commentary on television issues and trends for such TV, print, radio and streaming outlets as Fox News, CNBC, the Today show, USA Today, The New York Times and National Public Radio. Umstead has also filmed, produced and edited more than 100 original video interviews, profiles and news reports featuring key cable television executives as well as entertainers and celebrity personalities.