Fox Doubling Down On FX In Bet On Cable NetsSmaller Sports Channels May Get Repurposed 1/16/2013 12:43 PM Eastern
Fox Networks is planning to split its successful FX channel into two networks as part of a larger effort to enlarge its cable footprint.
A new network, tentatively called FXX, would target younger viewers—millennials—with a skew towards comedy, according to media executives who have been briefed on the plans.
The network would program some of the original comedy series that now appear on FX, such as The League and It’s Always Sunny in Philadelphia. It would also be stocked with appropriate theatrical movies from a stockpile FX has been building in deals with nearly all of the major studios over the past few years.
The plans call for a launch in September with about 75 million subscribers. Many of those subscribers would come from the Fox Soccer channel, according to a report in the Los Angeles Times.
After the split, FX would continue to air the edgy dramas such as Sons of Anarchy and Justified that attract young adults and baby boomers. FX Networks, headed by John Landgraf, will also continue to produce the movie channel FXM.
A Fox spokesman declined to comment on details, saying only that the company is always examining its programming options.
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