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fuboTV Adds Marketing Muscle

Yale Wang, former DramaFever exec, named VP, head of North American marketing 9/20/2017 10:09 AM Eastern
Yale Wang

fuboTV, the sports-focused virtual MVPD, has hired Yale Wang to the post of VP, head of North American marketing.

Wang reports to Alberto Horihuela, a fuboTV co-founder and the company’s chief marketing officer.

Wang previously was VP and head of marketing for DramaFever, an SVOD service specializing in Korean TV shows and films and other international fare that’s now part of Warner Bros. At DramaFever, Wang previously worked with Horihuela and two other fuboTV co-founders – David Gandler and Sung Ho Choi.

RELATED: Warner Bros. Buys DramaFever

At fuboTV, Wang will head up the service’s marketing efforts in the North American region.

He comes on board on the heels of the launch of fuboTV’s first national ad campaign.

RELATED: Virtual MVPDs Crank Up the Marketing Heat

 

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