Marketing

fuboTV, L.A. Kings Do a Deal

OTT TV service nets first sponsorship deal with a pro sports team 10/06/2017 3:12 PM Eastern

fuboTV said it has forged a deal with the Los Angeles Kings of the NHL, marking the OTT TV service’s first sponsorship deal with a pro sports franchise.

Under the deal, fuboTV is the presenting sponsor of the team’s online schedule, already live on desktop and mobile browsers. Also a ‘Watch Now’ button will tell fans to where they can stream Kings games on fuboTV, and L.A. Kings season ticket holders are also in line for special offers for the fuboTV service.

Local market subscribers to Fubo Premier, fuboTV’s base package, deliver all Kings games via Fox Sports West and Prime Ticket, as well as national games carried on NBCSN, fuboTV said.

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LEARN MORE: NYC TV Week is coming up, starting with the 27th annual Broadcasting & Cable Hall of Fame on Monday, Oct. 16. For more about #NYCTVWK, click here.

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