Fuel Laces Up Its Vans1/21/2005 2:08 AM Eastern
Action-sports network Fuel bolstered its programming roster after reaching a deal with lifestyle-apparel manufacturer VF Corp.’s Vans Inc.
The Fox Cable Networks Group-owned service gained the rights to the Vans Triple Crown Series library, as well as second-window telecast rights for Off the Wall, which will initially air on sister network FSN.
“Vans’ renewed partnership with FSN, now paired with Fuel’s innovative network, gives us a powerful platform on which to share our all-new, progressive action-sports programming," Vans senior director of marketing Doug Palladini said in a prepared statement.
Fuel senior vice president and assistant general manager C.J. Olivares added, “By partnering with Vans, we are bringing Fuel audiences a prestigious collection of existing and new events in all areas of action sports.”