Fullscreen Media said it has hired former Vevo exec Scott Reich to the post of senior vice president of programming, where he’ll be tasked with overseeing the development of the OTT video service’s scripted an unscripted projects as well as content acquisition for Fullscreen’s subscription platform.
Reich will report to Fullscreen GM Martin Keely. Reich’s direct reports will include Polly Auritt, VP of scripted programming, Jason Kwong, head of content licensing and acquisition, as well as all programming, editorial and content operations departments at Fullscreen.
“Scott is an expert at programming fresh and exciting content lineups that engage passionate audiences,” Keely said in a statement. “With his leadership, our top-notch development and acquisition teams will continue delivering great storytelling and collaborating with creators to build upon the foundation in place for the service.”
Reich most recently was VP of programming and original content at Vevo. Before that, he was a programming consultant at Fuse, acting as the lead talent executive for special events featuring Jay-Z, John Mayer and Maroon 5. He is also late of VOD cable network Concert.TV and VH1, where he was VP, multiplatform music programming.
Fullscreen is majority owned by Otter Media, the OTT joint venture of AT&T and The Chernin Group.
