Fuse Seeks Ambassadors7/25/2005 10:00 PM Eastern
Fuse is looking for brand ambassadors.
The network said Tuesday that it will launch an alternative marketing program, recruiting brand ambassadors from its fan base to highlight the network’s programming and support MSOs' high-speed-data and digital-cable sales through a multitiered grassroots campaign.
Using co-branded MSO/Fuse Web pages, ambassadors will post pictures of concerts from local venues and maintain blogs, providing insight on the local music scene.
Also, to drive tune-ins and additional brand awareness, brand ambassadors will hand out Fuse T-shirts, stickers with local channel numbers, prizes and other paraphernalia at campuses, malls and other locations frequented by the network’s 12-34 demographic.