FX Cuts Sponsorship Deal with XM

5/11/2004 9:56 AM Eastern

XM Satellite Radio Holdings Inc. will sponsor the June 22 second-season debut of FX’s breakout hit series, Nip/Tuck, as part of a unique advertising deal between the two companies.

The one-hour series premiere will run commercial-free with XM as its only sponsor, Fox Cable Entertainment Sales executive vice president Bruce Lefkowitz said.

The deal marks the first time an advertiser has sponsored an episode of a basic-cable original series without commercial interruption, according to FX.

“XM offers 100% commercial-free music, so it makes perfect sense for us to present the premiere of Nip/Tuck commercial-free,” XM senior VP of advertising and brand management Gary Hahn in a prepared statement.

“This is a natural fit for us,” he added. “Both XM and FX are known for offering innovative programming you simply can’t find anywhere else.”

Want to read more stories like this?
Get our Free Newsletter Here!