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GolTV Kicks Off First Upfront

5/18/2005 10:55 AM Eastern

New York -- Rolling out the ball on its first upfront presentation to advertisers, all-soccer proponent GolTV will present some 1,500 matches in 2005-06, one-half of which will be live, and the network is also eyeing instructional programming to appeal to the youth community.

Sporting action from top fútbol leagues around the globe -- notably Spain’s La Liga and Italy’s Serie A, as well as matches from South America -- GolTV executives said the bilingual network is on target to be in 10 million homes by year’s end.

Boosting its distribution goals are deals with Comcast Corp. and Adelphia Communications Corp., as well as recent pacts with Charter Communications Inc., Cablevision Systems Corp. and Bresnan Communications.

Those MSOs are positioning the network -- which also offers a host of fresh shoulder programming like 45/45, FIFAS Fútbol Mundial and Super Estadio, a daily show tracking action in Mexico -- on both Hispanic and sports tiers, according to network officials.

GolTV director of business development Constantino Voulgaris told Multichannel News the network is looking to buy some clinic-type programming involving David Beckham.

The network -- which counts Volkswagen of America Inc., Adidas United States and the Coca-Cola Co. among its advertisers -- is also in negotiations with an international programmer about securing an instructional show, encompassing 13 installments.

Voulgaris said GolTV would provide the wraps for the program, which it hopes to have on its air late in 2005.

September