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Gracenote Helps TV Outlets Capitalize on Olympic Spirit

Company to provide data about 2018 Winter Games 9/13/2017 9:42 AM Eastern

Nielsen’s Gracenote data company is looking to help media outlets win medals during the 2018 Winter Olympics in PyeongChang, South Korea.

Gracenote introduced new sports APIs and widgets that broadcasters and pay TV operators can use to deliver information about the games, including event schedules, live results, medal tables, athlete information and historical data.

The company also delivers predictive analysis of winners and losers and medal count forecasts by country through its Virtual Medal Table offering.

RELATED: Tribune Sells Gracenote to Nielsen for $560M

Gracenote licenses the Official Olympic Data Feed, ingests the content and normalizes the data for broad distribution, via its API, to broadcasters, media publishers and pay TV operators. The company has provided premier Olympic data to customers for nearly 20 years since the Nagano, Japan, games in 1998. It has a sports database that includes thousands of events dating back more than 100 years.

Read more at B&C.

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