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Hallmark Tops 60M Plateau

6/14/2004 5:40 AM Eastern

Hallmark Channel said Monday that it is now available in nearly 61 million homes.

Strong subscriber growth at direct-broadcast satellite operators DirecTV Inc., EchoStar Communications Corp.’s Dish Network and Rainbow DBS’ Voom helped to boost Hallmark, as did recent launches by Time Warner Cable, Comcast Corp., Adelphia Communications Corp. and Cox Communications Inc.

“We are proud to have passed the milestone of 60 million subscribers, and [we will continue to] focus on growing Hallmark Channel into a fully distributed network,” senior vice president of network distribution and service Janice Arouh said in a prepared statement.

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