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HBO Drives Charity Auto Racing Effort

5/16/2011 12:01 AM Eastern

HBO will rev up its pay-per-view engines
June 8, distributing the 7th annual Prelude to the
Dream auto-racing event.

The charity motorsports event, which will take place
from Eldora Speedway in Rossburg, Ohio, will feature
some of the top racers from NASCAR including Jimmie
Johnson, Ryan Newman, Kyle Busch and Tony Stewart,
according to network officials.

At least $1 million from the event will be donated between
four children’s hospitals: Levine Children’s Hospital
in Charlotte, N.C Children’s Healthcare of Atlanta, St.
Louis Children’s Hospital and Children’s Medical Center
Dallas, according to Tammy Ross, vice president of
HBO Pay-Per-View & Sports.

The six previous events — five of which were distributed
by HBO via PPV — have collectively raised more than
$3 million. The event, which will air at live at 8 p.m. ET
(an hour later than last year), will sell for a suggested retail
price of $24.95. Ross said last year’s event drew some
100,000 PPV buys.

“For the fifth year in a row, we will bring live action
from Eldora into living rooms across the country,” Ross
said. “With this year’s new start time and enhancing the
format of the telecast, race fans will have a chance to settle
in at home and prepare for a great night of continuous,
live racing action.”

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