HBO Go Is Good To Go on ChromecastBecomes Latest Anchor Tenant For Google's $35 Streaming Adapter 11/21/2013 10:28 AM Eastern
The Google Chromecast expanded its streaming video lineup Thursday with the addition of HBO Go, the premium programmer’s authenticated TV Everywhere service.
HBO Go added Chromecast support to its Android, iOS and Web app, and Chromecast users can also cast video directly from HBOGo.com using the Chrome browser on a laptop or any Chromebook, Shanna Prevé, head of content partnerships for Chromecast and “Mother of Dragons in Training,” wrote on the Google Chrome Blog, adding that the mobile and Web apps “will be rolling out over the next few days.”
The addition of HBO Go was expected, as HBO acknowledged in July that it was “actively exploring” how to bring its TV Everywhere service to Google’s $35 streaming adapter.
“Google’s Chromecast is one of the newest, more exciting devices in the marketplace today, so we are very happy to bring this capability to our subscribers,” Otto Berkes, chief technology officer, HBO, said in a statement released Thursday. “From the beginning, our goal has been to bring HBO GO to the devices where viewers want to watch it and Chromecast definitely falls into that category.”
HBO Go is among a small, but growing number of anchor tenants for the Chromecast, which launched on July 24. Following the recent additions of Pandora and Hulu Plus, Chromecast has also completed integrations with Netflix and corporate cousins YouTube, Google Play TV & Movies, and Google Play Music.
For good measure, HBO Go and Google christened their new relationship in the form of a short promotional video that highlights a new streaming outlet for Game of Thrones: