HGTV Finds Family Touch12/12/2011 12:01 AM Eastern
Call it HGTV’s version of All in the Family.
The Scripps Networks Interactive service is finding
Nielsen success with series centering on family members
working together on home construction or design businesses.
Consider: Property Brothers, in which the Scotts, real-
estate agent Drew and contractor Jonathan, execute
property search-and-rescue missions for potential home
buyers; Selling New York/The Kleirs, where a family of
agents push high-end Manhattan real estate; Home by
Novogratz, in which a husband and wife juggle their design
business while raising seven boisterous kids; and
Decorating Dallas, where Donna Moss and daughters
Ashley and Tiffany instill high-end styles to mansions
and lavish homes in Big D.
“We’re presenting expert information from families
who live together and work on real-life business,”
HGTV senior vice president and general manager Kathleen
Finch said. “These are generational businesses from
Main Street, not corporate America. It’s people taking
pride in their work.”
In many ways, these shows reflect the American
dream of owning your own business. “They have fantasy,
aspirational aspects,” Finch said. That doesn’t mean everything
is always hunky-dory. “It’s the real-life of people
working together, so there are disagreements and
that comes across on the screen.”
In Junk Gypsies, Texas sisters and designers Amie
Sikes and Jolie Sikes-Smith seek roadside treasures that
fit their rebellious design approach. “The sisters teach
one another, but they also bicker pleasantly,” Finch said.
More than 1.1 million viewers tuned in for the sneak
peek on Nov. 27; Junk Gypies is scheduled to assume its
regular time slot in March.
On Kitchen Cousins, first cousins John Colaneri and
Anthony Carrino work on a family-run, New Jerseybased
construction firm that renovates and transforms
troubled kitchens. “Guys are in awe of what they can do
and women love the way they look,” reported Finch. The
show, airing Wednesdays at 9:30 p.m., has scored a 29%
rise over the prior-year timeslot among adults 25 to 54
and a 52% surge among women 18 to 49.
With My House, Your Money, tensions often run hot
as adult children struggle to compromise about buying/
furnshing their first home, funded by their parents.
My House, Your Money’s Nov. 8 premiere at 8:30 p.m.
notched a 32% gain among adults 25 to 54 over the prior-
year period, and nearly 4 million viewers have tuned
in since the debut, per HGTV.