HGTV Gives Early VOD Look to 'Brother vs. Brother' Season Four Premiere

By R. Thomas Umstead
published

HGTV is offering an early look at the new season of its popular Brother vs. Brother series via video on demand.

A “director’s cut” version of the fourth season premiere episode of Brother vs. Brother featuring three additional minutes of footage is currently airing through VOD via Comcast and other MVPD distributors, according to HGTV officials. The episode will offically debut on HGTV’s linear channel June 1.

The preview marks the first time HGTV has offered an extened version from its lineup of original series in advance of its linear premiere. 

 Todd Gold, senior director and editor-in-chief of programming and editorial for Xfinity TV, says the Brother vs. Brother VOD offering will hopefully help draw HGTV viewers to its Xfinity On Demand service.  

"We’re always trying to surprise and delight our customers with new and exciting ways to connect with their favorite shows on Xfinity On Demand," Gold said. 'This director’s cut gives fans of the brothers even more of what they love – the brothers, and the fact that this special episode of the new season airs first on demand adds to the excitement." 

R. Thomas Umstead
R. Thomas Umstead

R. Thomas Umstead serves as senior content producer, programming for Multichannel News, Broadcasting + Cable and Next TV. During his more than 30-year career as a print and online journalist, Umstead has written articles on a variety of subjects ranging from TV technology, marketing and sports production to content distribution and development. He has provided expert commentary on television issues and trends for such TV, print, radio and streaming outlets as Fox News, CNBC, the Today show, USA Today, The New York Times and National Public Radio. Umstead has also filmed, produced and edited more than 100 original video interviews, profiles and news reports featuring key cable television executives as well as entertainers and celebrity personalities.