‘Instant Mom’ Premiere Draws 1.3 Million Viewers

By R. Thomas Umstead
published

Nick-At-Nite’s new family-themed comedy series was an instant hit with viewers Sunday night.

Instant Mom, starring Tia Mowry as a newlywed learning the ropes on being a new stepmom, drew 1.3 million viewers in its 8:30 p.m. debut on the network, said Nick-At-Nite officials.

The series, which also stars Michael Boatman and Sheryl Lee Ralph, also posted double-digit growth in the time period among adults 18-49 and kids 6-11, as well as a 13% gain among women 18-49, according to the network.

The show’s 10 p.m. re-airing on Nick Jr.’s NickMom latenight block delivered record numbers in total viewers and women 18-49, said network officials.

R. Thomas Umstead
R. Thomas Umstead

R. Thomas Umstead serves as senior content producer, programming for Multichannel News, Broadcasting + Cable and Next TV. During his more than 30-year career as a print and online journalist, Umstead has written articles on a variety of subjects ranging from TV technology, marketing and sports production to content distribution and development. He has provided expert commentary on television issues and trends for such TV, print, radio and streaming outlets as Fox News, CNBC, the Today show, USA Today, The New York Times and National Public Radio. Umstead has also filmed, produced and edited more than 100 original video interviews, profiles and news reports featuring key cable television executives as well as entertainers and celebrity personalities.