Intel Acquires Replay Technologies
Vendor’s Platform Creates 3D, 360-Degree Video3/09/2016 6:30 PM Eastern
Intel has broadened its sports technology portfolio with the acquisition of Replay Technologies, the Israel-based company behind a format called “freeD” that uses high-res cameras and graphics to build immersive 3D video for traditional TV and OTT distribution partners.
They’ve been working together since 2013. Of recent note, the recent NBA All-Star Weekend experience in Toronto showcased freeD-powered video from Replay was by Intel’s sixth-gen Core processors and Intel server technology. That demo used 28 UHD cameras positioned around the arena that were connected to Intel-based servers, providing broadcasters with a 360-degree view. Replay’s system was also used to provide 360-degree instant replays for the NFL during Super Bowl 50.
Replay’s web site cites testimonials from execs from the Dallas Mavericks, Dallas Cowboys, CBS Sports and the Los Angeles Dodgers.
Here’s a video of that platform in action:
“Together, we will scale this new category for sports entertainment that we call immersive sports, which is attracting the attention of leagues, venues, broadcasters and fans,” Wendell Brooks, SVP of Intel and president of Intel Capital, said in this blog post.
Intel is buying Replay Technologies, a company founded in 2011, for $175 million, according to Globes. Replay has raised $27 million, and last month announced a $13.5 million “B” round led by Deutsche Telekom Capital Partners.