International Channel Going Asian-Only1/20/2005 5:48 AM Eastern
The International Channel, which currently features programming from around the globe, will center only on Asian-themed fare come the second quarter.
The service, now in 10 million homes, will be renamed and rebranded at that time and begin to feature only Asian-oriented programming, according to Steve Smith, managing director of International Channel Networks, which is owned by Comcast Corp.
Although the schedule has not been fully determined, International Channel’s morning presentation will showcase acquired newscasts that aired hours earlier in various Asian nations. In primetime, the network figures to expand on its English-language original “Asia Street” programming block, which currently airs from 10 p.m.-midnight.