J&J Pitches Visine in AMC Product Placements

3/05/2007 5:12 AM Eastern

AMC viewers watching certain movies featuring characters experiencing eye irritation will see pop-up ads for Visine following a deal the network cut with pharmaceutical giant Johnson & Johnson.

The sponsorship package kicks off Monday night with AMC’s telecast of 1986 comedy Down & Out in Beverley Hills. During one scene where Nick Nolte’s character emerges from a swimming pool with bloodshot eyes, a Visine product pitch will pop up on the bottom of the screen, AMC said.

J&J will also run product-placements for Visine on AMC during its telecasts of Volcano (March 19) and The Quick and the Dead (March 29).

AMC, the Rainbow Media Holdings-owned network formerly known as American Movie Classics, will schedule commercial bumpers and tune-in spots featuring Visine as part of the advertising deal.

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