Marketing

'Killing Kennedy' Wins Golden Beacon

Nat Geo Show Leads ACC Public-Service Communications Awards 6/05/2014 10:15 AM Eastern
TakeAway

ACC Conference Dinner Featured Awards Presentation

The Association of Cable Communicators (ACC) has named the recipients of the 2014 Golden Beacon and Beacon Awards, honoring excellence in cable communications and public affairs.

 

ACC awarded the Golden Beacon, the association’s highest honor, to Killing Kennedy, National Geographic Channel.

 

ACC also presented 42 Beacon Awards representing work by cable companies, cable systems, programming networks, and cable associations in categories such as community relations, public service announcements and social media communications.

 

The Beacon Awards Ceremony rounded out Wednesday events during ACC’s annual conference FORUM 2014: Power of Storytelling: Hashtags, Headlines and Soundbites, held June 3-5 in Atlanta.

 

“Across the United States cable communicators promote their company’s products, contribute to the bottom line and improve the quality of life in the communities their companies serve,” Pete Abel, 2014 Beacon Awards chair and senior vice president, corporate communications, Suddenlink, said in a statement. “The Beacon Awards celebrate the very significant role cable communicators play in our industry’s success and recognize the best of those efforts.”

 

ACC presented the 2014 Golden Beacon, awarded to a communications or public affairs initiative that has made an impact within the cable industry and enhanced cable’s image nationwide, to Killing Kennedy, National Geographic Channel.

 

November 2013 marked the 50th anniversary of President Kennedy’s assassination and the television landscape was flooded with related programming. National Geographic Channel’s objective was to stand out in this crowded landscape and position Killing Kennedy as the must-see on the topic.

 

National Geographic Channel created a comprehensive integrated communications and media relations strategy to garner coverage for Killing Kennedy (premiered Sunday, Nov. 10, 2013) based on the best-selling book by Bill O’Reilly. A 360-degree, multiplatform campaign was executed to position the project as the highest profile by (a) strategically revealing production details and assets, (b) utilizing the celebrity cast, and (c) positioning it as a can’t-miss “event.” This strategy built excitement through a steady drumbeat of announcements and events, to drive viewers to the special.

 

ACC members chose the 2014 Beacon Award winners during an extensive two-round judging process. The high-quality Beacon Award entries submitted this year continue to demonstrate the cable industry's commitment to communications and public affairs and represent company initiatives implemented over the past year in areas such as events and observances, integrated communications and Web sites.

 

The 2014 Beacon Awards Winners listed by category are:

 

Cause Marketing -- Cable Network 2

Cause An Uproar

Nat Geo Wild, Washington, DC

 

Cause Marketing -- Cable System 4

Cox Conserves Heroes -- Louisiana

Cox Louisiana, Baton Rouge, LA

 

Cause Marketing -- MSO Headquarters

Cablevision and The Lustgarten Foundation's curePC pancreatic cancer public awareness campaign

Cablevision Systems Corporation, Bethpage, NY

 

Community Relations -- Cable Network 2

Destination America's Red, White and You 2013

Discovery Communications, Silver Spring, MD

 

Community Relations -- Cable System 1

Training the Community

Charter Communications, Inc., Newtown, CT

 

Community Relations -- Cable System 2

Time Warner Cable "Stem in Sports with the Buffalo Bills"

Time Warner Cable/Syracuse, Syracuse, NY

 

Community Relations -- Cable System 3

Time Warner Cable STEMfest

Time Warner Cable, Milwaukee, WI

 

Community Relations -- Cable System 4

Internet Essentials Ambassadors Program

Comcast, Washington, DC

 

Education -- Cable Network 1

MSG Classroom -- 2013 Spring Semester

MSG Networks, New York, NY

 

Education -- Cable Network 2

Discovery Education's "Of the People: Live from the White House"

Discovery Communications, Silver Spring, MD

 

Education -- Cable System 1

Teaching to Connect

Charter Communications, Inc., Newtown, CT

 

Education -- Cable System 3

Operation Breakthrough Educational Program

Time Warner Cable, Kansas City, MO

 

Education -- Cable System 4

BHSN Varsity Reporter Program

Bright House Sports Network, Pinellas Park, FL

 

Events and Observances -- Cable Network 2

C-SPAN3’s American History TV at the 150th Anniversary of the Battle of Gettysburg

C-SPAN Networks, Washington, DC

 

Events and Observances -- Cable System 4

We Love Vets!

Time Warner Cable, El Segundo, CA

 

Events and Observances -- MSO Headquarters

CAMM Day at TWC Studios

Time Warner Cable, New York, NY

 

Events and Observances -- Other

WICT Rocky Mountain 2013 Tech It Out Event

WICT Rocky Mountain Chapter, Denver, CO

 

Government Relations -- Cable System 4

Feet on the Street

Cox Louisiana, Baton Rouge, LA

 

Government Relations -- Other

VCTA Cable Reports

Virginia Cable Telecommunications Association, Richmond, VA

 

Integrated Communications -- Cable Network 2

Killing Kennedy Integrated Communications

National Geographic Channel, Washington, DC

 

Integrated Communications -- Cable System 3

Time Warner Cable -- Austin Speed Increase

Time Warner Cable, Dallas, TX

 

Integrated Communications -- Cable System 4

CAMM Day at Time Warner Cable Studios

Time Warner Cable, NYC Region, New York, NY

 

Integrated Communications -- MSO Headquarters

Cox Business Helps Businesses Across Footprint "Get Started" in National Roadshow

Cox Communications, Inc., Atlanta, GA

 

Internal Communications -- Cable Network 2

Telemundo Media: OUR MUNDO. Unifying and Engaging Our Employees

Telemundo Media, Hialeah, FL

 

Internal Communications -- Cable System 3

Internal Communications: Cox Northeast "Cox Vs." Product Fairs

Cox Communications, West Warwick, RI

 

Internal Communications -- Cable System 4

Cox Business Refer-A-Biz Program -- Cox Southeast Region

Cox Communications -- Southeast Region, Gainesville, FL

 

Internal Communications -- MSO Headquarters

Internet Essentials Ambassadors Program

Comcast, Washington, DC

 

Media Relations -- Programming Publicity -- Cable Network 2

Killing Kennedy Program Publicity

National Geographic Channel, Washington, DC

 

Media Relations -- Technology/Product -- Cable Network 2

Animal Planet L!VE PR Campaign

Discovery Communications, Silver Spring, MD

 

Media Relations -- Technology/Product -- Cable System 4

Technology Innovation? We're Here!

Cox Communications, Gainesville, FL

 

Media Relations--Technology/Product -- MSO Headquarters

Closing the Digital Divide with C2C Partnership

Cox Communications, Atlanta, GA

 

Multicultural Public Relations -- Cable Network 2

Discovery Familia: 2013 Es Para Ti Local Market Tour

Discovery Communications, Silver Spring, MD

 

Multicultural Public Relations -- Cable System 4

Cox Southeast Region Diversity Council

Cox Louisiana, Baton Rouge, LA

 

Programming -- Cable Network 2

NFL Characters Unite

USA Network, New York, NY

 

Programming -- Cable System 4

Varsity TV

Bright House Sports Network, Pinellas Park, FL

 

PSA -- Cable Network 2

2013 Jimmy V Week PSA Campaign

ESPN, Inc., Bristol, CT

 

PSA -- Cable System 3

Operation Breakthrough PSA

Time Warner Cable, Kansas City, MO

 

Reputation Brand Management -- Cable Network 2

Genome: Unlocking Life's Code Exhibit Video

A+E Networks, New York, NY

 

Reputation Brand Management -- Cable System 4

Cox Conserves Heroes -- Louisiana Cox Louisiana, Baton Rouge, LA

 

Reputation/Brand Management -- Cable System 3

Time Warner Cable Supports the Charlotte Pride Festival

Time Warner Cable, Charlotte, NC

 

Web Sites -- Cable Network 2

Half of Us

mtvU, New York, NY

 

Web Sites -- MSO Headquarters

Untangled: the Corporate Blog

Time Warner Cable, New York, NY

March