Lifetime, The Body Shop Promote ‘Stop Violence’8/02/2006 9:24 AM Eastern
Spurred by recent estimates that as many as 275 million children worldwide -- 2.7 million in the United States -- are exposed to domestic violence each year, Lifetime Television teamed up with The Body Shop on the “Stop Violence in the Home” campaign.
The campaign focuses on raising money and awareness via infomercials on Lifetime and fund-raising in The Body Shop stores. The toiletry and cosmetic retailer also rolled out Daisy Soap ($4), which will raise money for the Teacher Training Campaign, a division of National Coalition Against Domestic Violence.
Initially launched across the world in 2003, Stop Violence in the Home is now running in more than 35 countries.