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Lifetime Off Its Medicine

10/28/2005 9:38 AM Eastern

Lifetime Television and Sony Pictures Television couldn’t find the right prescription to revive Strong Medicine for a seventh season

Basic cable’s longest-running original drama series will end after its sixth campaign. The cancellation comes despite a 10% uptick in season-to-date viewership, as Strong Medicine -- currently starring Rosa Blasi and Rick Schroeder -- has averaged 2.5 million viewers in its premiere runs on Sunday nights.

The series will end its original airings early next year.

“After 132 episodes, we felt that the show had, as all television programs eventually do, run its course, and it was time to offer viewers another option,” Lifetime said in a prepared statement.

October