Lifetime Ups Alonzo9/20/2004 6:03 AM Eastern
Lifetime Entertainment Services has promoted Jenny Alonzo to senior vice president of production, promotion planning and multicultural strategies.
Alonzo -- currently president of the National Association for Multi-Ethnicity in Communications -- had been VP of production and operations for the programmer’s marketing division.
In her new role, she will lead the company’s multicultural-strategies initiative.
She reports to executive VP of legal, business affairs and human resources Pat Langer and senior VP of marketing Tom Hanft.