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Lifetime Ups Alonzo

9/20/2004 6:03 AM Eastern

Lifetime Entertainment Services has promoted Jenny Alonzo to senior vice president of production, promotion planning and multicultural strategies.

Alonzo -- currently president of the National Association for Multi-Ethnicity in Communications -- had been VP of production and operations for the programmer’s marketing division.

In her new role, she will lead the company’s multicultural-strategies initiative.

She reports to executive VP of legal, business affairs and human resources Pat Langer and senior VP of marketing Tom Hanft.

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