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Lifetime Ups Picard, Bryson

12/19/2005 5:21 AM Eastern

Lifetime Entertainment Services Monday announced the promotions of Lynn Picard and Louise Henry Bryson.

Picard was elevated to the newly created position of executive vice president, interactive entertainment, from executive VP, sales.

She also added the post of president, ad sales, while retaining her duties as general manager of Lifetime Television.

Picard will add oversight of the development and launch of interactive offerings from Lifetimetv.com (www.lifetimetv.com), wireless, broadband and Lifetime Games, along with new platforms scheduled to debut in 2006, and cross-leveraging partnerships with advertisers.

And Bryson was upped to president, distribution and affiliate-business development, while also retaining her role as executive VP and GM of Lifetime Movie Network.