Lifetime's 'Dance Moms' Rings In 2.8 Million Viewers

By R. Thomas Umstead
published

Lifetime started the New Year on a high ratings note with strong performances from two original reality series.

The network’s Dance Moms series drew 2.8 million viewers in the Jan. 1 premiere episode of the second half of the series' sophomore season, said network officials. That's an increase of 33% compared to the show’s second season premiere in June, said network officials.

TheJan. 1 Dance Moms episode also averaged 1.4 million Adults 18-49 viewers (up 27% from the summer season premiere), 1.3 million Adults 25-54 viewers ( up 45%), 1.1 million Women 18-49 viewers ( up 26%) and 999,000 Women 25-54 viewers ( up 41%).

In addition, a sneak preview of Lifetime’s new original series Double Divas drew 1.5 million total viewers, said network officials. The series, which follows the owners of an Atlanta lingerie boutique, will officially debut Jan. 10, immediately following the debut of Project Runway All Stars.

R. Thomas Umstead
R. Thomas Umstead

R. Thomas Umstead serves as senior content producer, programming for Multichannel News, Broadcasting + Cable and Next TV. During his more than 30-year career as a print and online journalist, Umstead has written articles on a variety of subjects ranging from TV technology, marketing and sports production to content distribution and development. He has provided expert commentary on television issues and trends for such TV, print, radio and streaming outlets as Fox News, CNBC, the Today show, USA Today, The New York Times and National Public Radio. Umstead has also filmed, produced and edited more than 100 original video interviews, profiles and news reports featuring key cable television executives as well as entertainers and celebrity personalities.