L.L. Bean to Produce TWC Outerwear12/05/2005 9:38 AM Eastern
The Weather Channel is giving L.L. Bean Inc. a license to produce a new product line.
The retailer and cataloguer, currently the official outfitter of the network, will begin selling its first apparel under “The Weather Channel Outerwear by L.L. Bean” Dec. 26, offering up the “Weather Challenger.”
The three-in-one jacket not only provides warmth, but it is waterproof, windproof and breathable, according to network officials. Available in an array of colors, the women’s jacket will retail for $129, as will the men’s, except for tall large and XX large versions.
The jacket will be available to consumers exclusively at L.L. Bean retail stores, catalogs and on L.L. Bean’s Web site (www.llbean.com).
The network’s “severe weather team,” which covers some of the nation’s worst and most extreme weather situations, as well as its “road crew” wears L.L. Bean outerwear while in the field.
“For years, viewers have inquired about the jackets our meteorologists wear. This partnership provides consumers with the opportunity to wear what our experts wear,” said Wonya Lucas, executive vice president and general manager of The Weather Channel Networks, in a prepared statement.