March Madness: Tourney Off To Fast Start with Top 'First Four' DoubleheaderBoosted by NC State-Xavier, truTV Twinbill Averages 1.4M Viewers 3/19/2014 5:03 PM Eastern
In its fourth year, the first two First Four games now stand as the highest-rated and most-viewed of the opening March Madness telecasts on truTV.
The network’s doubleheader coverage from Dayton, Ohio of Albany’s win over Mount Saint Mary and North Carolina State’s eviction of Xavier averaged a 0.9 U.S. household rating and 1.4 million watchers, according to Nielsen data. That marked respective gains of 29% and 22 over last year’s First Four opening twinbill.
TruTV’s exclusive coverage of N.C. State-Xavier contest from 9 p.m. to 11:15 p.m. earned a 1.1 rating and 1.7 million to become the highest-rated and most-viewed NCAA First Four telecast since the format was adopted in 2011. The telecast, peaking with a 1.2 rating and 1.9 million total viewers in the 9:30 p.m. (ET) half-hour, was up 38% in rating and 42% among total viewers from the comparable game last year.
The Albany-Mt St. Mary’s telecast (6:30-8:45 p.m.) peaked with a 1.0 rating and 1.4 million total viewers in the 8:30 p.m. quarter hour.
Coverage of the NCAA Division I Men’s Basketball Championship continues tonight on truTV with Cal-Poly squaring off against Texas Southern at 6:40 p.m., followed by Iowa-Tennessee at 9:10 p.m.