Mayweather Bout Delivers 1 Million PPV Buys: Showtime'Money' Eyes Sept. 14 Match Versus Alvarez 5/10/2013 9:44 AM Eastern
Floyd “Money” Mayweather extended his 1 million pay-per-view buy streak to five with his decisive victory over Robert Guerrero.
According to Showtime Sports executive vice presidents and general manager Stephen Espinoza, the May 4 boxing match in which Mayweather earned a lopsided decision over Guerrero generated slightly more than 1 million buys. That marked the fifth consecutive time that a Mayweather-headed card produced at least 1 million PPV buys.
Carrying a suggested retail of $59.99, the May 4 bout was the first Mayweather PPV event distributed by Showtime as part of a deal reached this past February that calls for the pay TV service to distribute six of the pound-for-pound champion's fights over a 30-month span.
“The fight’s performance reconfirms what we already knew that Floyd Mayweather is the biggest PPV draw in boxing and in all of sports,” said Espinoza. “The fact that we were able to generate 1 million buys without the benefit of a well-known opponent is really a testament to Floyd’s continuing popularity.”
The buy-rate for Mayweather’s next encounter could jump significantly: Espinoza said the network has entered into “preliminary negotiations” for a potential Sept. 14 match against hard-hitting, undefeated Mexican junior middleweight champion Canelo Alvarez.
However, the fight could compete that night with a potential HBO PPV card featuring welterweight champion Timothy Bradley and Juan Manuel Marquez. Bradley and Marquez defeated former pound-for-pound PPV boxing champ Manny Pacquiao in 2012.
Pacquiao is reportedly moving toward a Nov. 23 PPV match against Brandon Rios from Macau, China.