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MSNBC Tweaks Prime

7/07/2006 8:00 PM Eastern

Secaucus, N.J.— New MSNBC general manager Dan Abrams has revamped the network’s primetime schedule, switching to a documentary format from 10 p.m.-midnight weekdays, beginning July 10.

Rita Cosby will head a new “Rita Cosby Specials” unit and serve as the main anchor on MSNBC Investigates at 10 p.m. and 11 p.m. The network is also moving Tucker Carlson’s 11 p.m. show to the 4 p.m. and 6 p.m. hours — time slots previously home to Abrams old show, The Abrams Report.

MSNBC officials said Carlson’s show will add focus to “hold newsmakers and shakers in the media accountable.”

The new documentary programming at MSNBC, which has been picking up more viewers with Hardball With Chris Matthews at 7 p.m. and Countdown With Keith Olbermann at 8 p.m., will be led by Scott Hooker, a 10-year network veteran, and newly named vice president of long-form programming Michael Rubin.

“MSNBC has made tremendous strides in key primetime hours,” Abrams said in a statement. “These adjustments to our primetime schedule will continue to propel our momentum as we concentrate on our strengths and continue to serve our viewers with the right mix of programming.”

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