MTV Names Lefevre SVP, Head of Scripted ProgrammingFormer ABC Family Exec Joins Viacom Network 1/31/2013 12:32 PM Eastern
MTV has named Mina Lefevre senior vice president and head of scripted programming at the network, continuing the trend of executive shakeups at the Viacom-owned network.
Lefevre will report to Susanne Daniels, who replaced David Janollari as president of programming in November. Lefevre joins MTV from ABC Family, where she had served as vice president of development and programming and oversaw the development of Pretty Little Liars and Lying Game, among other series.
In her new role, she will lead all of MTV's scripted development and programming. She begins in February and will be based in Los Angeles.
"Mina was instrumental in establishing ABC Family as a pop culture player, and she's demonstrated a proven ability to make hits that connect with young adults," Daniels said. "In addition to our diverse roster of reality programming, MTV's audience is increasingly hungry for more fun and smart scripted shows, and Mina is the perfect creative voice to join the stellar MTV team - that has already ushered in hits Awkward and Teen Wolf - to build upon the network's diverse lineup."
The appointment comes the same day that Viacom released its first-quarter 2013 earnings, in which the company reported a drop in both operating income and ad revenue at its Viacom Media Networks, which includes MTV, Nickelodeon and Comedy Central, attributing those losses to lower ratings.