MTV Next Week: Hip-Hop Hooray4/19/2004 8:28 AM Eastern
MTV: Music Television is dedicating next week to hip-hop.
The network will air “Direct Effect Presents: Straight Up Hip Hop All Week” starting April 26 at 7 p.m. (EST/PST).
Hosted by LaLa and DJ Clue, with Swizz Beats at the turntables, Direct Effect will present performances, appearances, video premieres and more each night.
Artists set to perform include D12 with Eminem, Method Man, Kanye West, J-Kwon, Twista and Lil’ Flip.
Also scheduled to make appearances are the Beastie Boys, Cam’ron, Young Gunz, Cassidy, Ghostface, Jadakiss, Lloyd Banks and Mario Winans.
And the network will premiere new videos from the Beastie Boys, Jay-Z, Cam’ron, Young Gunz, Cassidy, Jadakiss, Slum Village and Lloyd Banks.
MTV.com (www.mtv.com) will do its part with hip-hop content including a full album preview of D-12’s new record, D-12 World, on its “The Leak” section.
The site will also feature performance footage, downloads, videos, photos and more from the week’s events. And fans can check out their favorite hip-hop stars’ signatures with MTV.com’s “autographizer.”