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MTV to Reign in Ukraine

2/14/2006 8:16 AM Eastern

MTV Networks will launch European channel No. 27 later this year when a local version of MTV: Music Television debuts in Ukraine, Reuters reported.

The Viacom Inc. unit said the network will reach some 500,000 households via cable and satellite operators in the first phase of its launch.

The 24-hour channel will show both Ukranian and international music videos and programming, and it will be advertiser-supported, with day-to-day operations and local production based in Kiev, according to Reuters.