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MTV Sets Sweet 16 for Aug. 15

7/26/2005 8:17 AM Eastern

The second season of My Super Sweet 16will debut on MTV: Music Television Aug. 15 at 10:30 p.m., the network said Tuesday.

MTV said nearly 54 million viewers tuned in for the series’ full season, and its debut in January was the network’s highest-rated series premiere of all time among viewers 12-34.

“It’s clear that this show has really connected with our audience,” MTV News & Production executive vice president Dave Sirulnick said in a prepared statement.

“With the record-setting ratings and the buzz we heard everywhere during the first season, it was a given that we’d produce more episodes,” he added. “This season features even more parties that need to be seen to be believed. Our viewers are in for a really wild time at these bashes, and we’re excited to be bringing them along for the ride.”

September