Sports

NBC to Air 450 Hours of Olympic Coverage on Cable

NBCSN will televise gold-medal finals for hockey, bobsled, luge 11/06/2017 12:22 PM Eastern

NBCUniversal will be giving its cable networks a big helping of Olympics programming when it covers the Winter Game from PyeongChang, South Korea.

NBCSN will have 368.5 hours of the 450 hours of Olympic coverage that will be televised on cable starting Feb. 7. The amount of coverage on NBCSN is up 60% from 230 hours during the 2014 winter games from Sochi, Russia.

Also carrying Olympic programming are NBCU’s CNBC and USA Network.

For the first time, NBCSN will be live in primetime nearly every night throughout the game. Viewers will have a choice of watching live coverage on NBCSN or Olympic programming broadcast on NBC.

NBCSN will televise gold media finals for events including men’s and women’s hockey, snowboarding short-track skating, luge, biathlon, ski jumping and bobsled. The network will be all-Olympics all the time for 156 consecutive hours from Feb. 18 to Feb. 25.

Related: Gracenote Helps TV Outlets Capitalize on Olympic Spirit

CNBC will have 46 hours of Olympic programming, including extensive coverage of curling. USA Network will air live curling and hockey as part of its 40.5 hours of live programming.

Last month, NBC Sports said it expected to see a double-digit rise in advertising sales for the South Korea games from the Socci games four years ago.

Read more at broadcastingcable.com.

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