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NBC O&Os Launch News Updates on Alexa Devices

NBC station group becomes first local broadcaster to offer Flash Briefings 6/16/2016 11:00 AM Eastern
Amazon's Alexa family of products, including the Echo, will now have NBC O&O news updates.

The NBC Owned Television Stations have launched local news updates on Alexa-enabled devices like the Amazon Echo, becoming the first station group to move into the space.

 

The O&Os are providing the updates on the voice-enabled platform via Flash Briefings – pre-recorded reports from broadcasters that, until now, have included more far-reaching outlets like NPR and BBC News, the company said.

 

The news updates -- usually four top stories -- are approximately 90 seconds long. They are updated throughout the day, the group said. 

 

Consumers must opt in to get the updates; to access them, users just say, "Alexa, what's the news?"

 

Read more at broadcastingcable.com.

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