Content

NBC Sports Net to Kick Off Special on Business of NFL

Four-Part Series, from Greenburg Productions, NFL Films, Debuts Jan. 9 1/02/2013 11:52 AM Eastern
With fans gearing up for the playoffs, NBC Sports Network will tackle the business behind America’s most popular sport with a four-part special.
 
NBC Sports Network will debut Star Spangled Sundays, a four-part special from Ross Greenburg Productions and NFL Films, chronicling the rise of the NFL, which scored 29 of the top 30 telecasts in 2012, from its modest beginning to a $9 billion-plus industry and cultural touchstone, on Jan. 8 at 10 p.m. Interviews with current and former league and team executives, as well as notables from myriad TV officials, player agents and others orbiting the game inform the special.
 
The following are NBC Sports Network's descriptors of Star Spangled Sundays:
 
Episode I:  Rise of a Colossus  (Tuesday, Jan. 8 at 10 p.m.) -- Deft handling of the new medium of television vaults the National Football League from America’s fourth most popular sport into a cultural and financial titan.
 
Episode II:  Labor Pains (Tuesday, Jan. 15, time TBD) -- NFL players and owners work to create labor peace.
 
Episode III:  Brand NFL (Tuesday, January 22, time TBD) -- Riding a cultural and demographic tidal wave, the NFL turns professional football into a year-round, revenue-generating business and has become the most powerful brand in American sports.
 
Episode IV:  Super Sunday (Tuesday, January 29, time TBD).  The NFL transforms the Super Bowl into the biggest entertainment event on the American calendar.
 
INTERVIEW SUBJECTS INCLUDE:
Roger Goodell – NFL Commissioner
DeMaurice Smith – Executive Director of NFLPA
Bill Carter – The New York Times
Paul Tagliabue – Former NFL Commissioner
Jerry Jones – Dallas Cowboys Owner
Robert Kraft – New England Patriots Owner
Bob Costas – NBC Commentator
Al Michaels – NBC Commentator
Mike Florio – ProFootballTalk on NBCSports.com
Mike Singletary – Hall-of-Fame NFL Linebacker and former 49ers Head Coach
Bobby Mitchell – Former NFL Running Back
Bill Curry – Former NFL player
Steve Bornstein – NFL's Executive Vice President of Media; President and CEO of the NFL Network
Tom Condon – NFL agent
Joe Browne – NFL Senior Advisor
Carl Peterson – Former President, CEO, GM, Kansas City Chiefs
Don Ohlmeyer – Former Television Producer/Executive
David Hill – Former Chairman, Fox Sports
Upton Bell – Son of former NFL Commissioner Bert Bell)
Richard Berthelsen – Former counsel NFLPA
Joe Horrigan – Vice President, Communications: Pro Football Hall of Fame
Donnie Deutsch – Advertising Executive and television personality
Donald Trump – Business Magnate
Kurt Badenhausen – Forbes
Michael Ozanian – Forbes
David Harris – Author/reporter
Michael MacCambridge – Author of America’s Game
Michael Oriard – Author of Brand NFL, King Football, Reading Football
Steve Rosenbloom – Son of former Colts/Rams owner Carroll Rosenbloom
Allen St. John – Author of Billion Dollar Game
Jimmy Walsh – Joe Namath’s agent
Gregg Easterbrook – Writer, ESPN.com
Indra Nooyi – CEO of Pepsi