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NBC U Cable Names New-Media Director

5/02/2006 5:38 AM Eastern

NBC Universal Cable named Michael Schreiber director of new media, officials said Tuesday.

In his new position, Schreiber will report to Ron Lamprecht, vice president of new media for NBC U Cable. Schreiber will help to execute new-media deals for on-demand content and alternative distribution of NBC U's cable and entertainment brands.

In addition, Schreiber will support the cable-sales team on new-media efforts for Time Warner Cable, Cox Communications Inc., In Demand L.L.C. and telco customers.

Schreiber joins NBC U Cable from the company’s ad-sales division, where he was manager of business development focusing on CNBC, structuring and closing global ad-sales packages with major U.S. clients.

Previously, Schreiber worked in business development for the NBC stations’ ad-sales group. He is a certified GE “Six Sigma Black Belt” and is also a graduate of GE's “Experienced Commercial Leadership Program.”

Schreiber graduated from the University of Virginia and has an MBA from the Kellogg School at Northwestern University.

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