NCAA: Final Four Nets 15.7M Viewers, Up 4% Over 2012

2013 Tournament Averaging 10.2M, a 10% Gain over Last Year, Most Since 2005 4/07/2013 10:45 AM Eastern

CBS's coverage of Saturday's Final Four action, which featured two contests decided in the final minute, averaged a 9.4 rating/18 share and 15.7 million total viewers, up 4% from a 9.0/17 share and 3% in audience from last year, according to Nielsen fast nationals.  The April 6 delivery was the highest since a 10.5/19 in 2005.

The early game between Wichita State and Louisville drew 14.47 million viewers, 4% more than the first game last year. The second contest between Syracuse and Michigan grew 3% from 2012 with 17.1 million viewers. The 15.7 million average for was the best for the Final Four, since 2005,w hen the doubleheader of Illinois-Louisville and North Carolina-Michigan State averaged 16.6 million.

With one game to go, CBS and Turner Sports’ coverage of the 2013 tournament has averaged 10.17 million viewers, a 10% increase over last year’s 9.2 and the most since 10.2 million in 2005.

The 2013 NCAA Division I Men’s Basketball Championship also has delivered the best overall tournament-to-date ratings in eight years with a 6.4/13, up 8% from 2012's  5.9/12. The 6.4/13 is the highest average rating for the NCAA Tournament through the Final Four since the 2005 event averaged a 6.6/14.

The National Championship is set for Monday night on CBS between Louisville and Michigan.

Want to read more stories like this?
Get our Free Newsletter Here!