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NCAA March Madness Live Adds Android, Kindle Fire Tablets to Device Roster

Pay-TV Subscribers Can Now Begin Authenticating across All Platforms 3/13/2014 5:02 PM Eastern

 

Expanding its device roster, NCAA March Madness Live is now available on the Amazon Appstore for Android and Kindle Fire tablets.

This marks the first time the app is accessible on those platforms, along with the previously announced Apple App Store, Google Play and Window Stores. Beginning March 13, fans can download the app and log-in with their user name and password to authenticate their TV subscriptions and be ready to watch when the 68-team field is set on March 16 and the First Four begins the game-action with a doubleheader on March 18.

The tablet tipoff also marks the first time that the app is available simultaneously before Selection Sunday. In the past, access to the devices became available on a staggered basis.

All told, March Madness Live will provide fans with access to all 67 games and more than 150 hours of live streaming coverage of the 2014 NCAA Division I Men’s Basketball Championship

In support of the industry-wide TV Everywhere initiative – affording pay-TV subsribers access to live programming wherever and whenever they want to watch it as part of their underlying television subscription – customers will have access to all games on TNT, TBS and truTV on the digital device of their choice by logging in with their user name and password given to them by their TV service provider.

Produced by Turner Sports in partnership with the NCAA and CBS Sports, NCAA March Madness Live proffers streaming video, highlights, stats, news and social media engagement throughout the entire tournament, starting with the NCAA Selection Sunday on March 16 and continuing through the Final Four National Semifinals and National Championship on April 5-7 from North Texas.

That culminating coverage will include NCAA March Madness Live's presentations of the Final Four semifinals in which TBS will present the main feed of both games, as well as the flanking “Teamcasts,” on TNT and truTV that will highlight “local” coverage of the participating schools, with separate camera angles, on-air talent and pre- and halftime segments.

October